SAN FRANCISCO, CA. – March 27, 2008 - Generocity Media, a newly formed lifestyle media company focused on giving, announced today the acquisition of MediaOne Services, the largest independent broadcast and digital media video platform in the San Francisco Bay Area.   MediaOne, now a wholly-owned subsidiary of Generocity Media, will provide the production, origination and transmission platform for this emerging global brand.

“Generocity Media is a company, a cause and a brand, which in partnership with philanthropists, civic leaders, social entrepreneurs and volunteers, will highlight and connect the doers and donors,” said David Levy, chairman of Generocity Media.  “We are seeing an extraordinary trend around giving including an increase in social consciousness among corporations, private foundations, volunteerism and high profile philanthropic campaigns.  This convergence demands a thoughtful and purposeful conversation in the national media about how we can all best express our generosity.  The acquisition of MediaOne will allow us to reach these audiences on the local and national level.”

MediaOne’s capabilities include the full range of capture, origination and delivery of video content worldwide, 24 hours a day, via fiber, satellite and the Internet.  In addition, MediaOne will launch a digital studio to capitalize on content opportunities -- developed in-house and from outside sources.

“It’s an exciting time in the industry as we simultaneously move to high definition (HD), intellectual property (IP) and mobile platforms,” said Ben Schick, CEO of Generocity Media.  “MediaOne is already serving the needs of a range of major media clients, including broadcasters, podcasters, corporations and entertainment companies.  Generocity Media is expanding MediaOne’s production and creative team to reach new audiences interested in philanthropy, social consciousness, volunteerism, sustainability and wellness.    A Generocity web portal and signature television programming, highlighting these themes, will be developed in 2009.”

With 20 years of broadcast and production experience, MediaOne is the leading independent provider of production studio services, network origination and global connectivity in Northern California, serving national and international television networks, sports and entertainment companies, communication enterprises and Fortune 1000 corporations.

Generocity Media has been established to highlight new, effective and fulfilling ways for groups and individuals to express their generosity utilizing new and traditional broadcast media.  By using visual images to tell unique, uplifting and solution-oriented stories, Generocity Media will feature the most inspiring leaders, non-profit groups and philanthropists dedicated to sustainable and positive social change.

Media Contact:
Betsy Rosenberg         
(415) 377-3112
www.mediaoneservices.com